Character design
Personality first: a one-page bio, three silhouettes, a turnaround and an expression sheet you can brief anyone with.
Mascots people want to hug.
Fuzzworks designs, sculpts and animates characters for apps and brands, and makes sure they notice you back.
No. 01 · onboarding buddy for SproutPip, the plant-care dino
Move your cursor · tap Pip
02 · What we make
One character, everywhere your brand shows up.
We build the whole creature, not just a logo with eyes: who it is, how it moves, and every size it has to work at.
3D sculpt & groom
Fur, felt, vinyl or clay. We sculpt, groom and light the character so it still looks touchable at thumbnail size.
Motion & reactions
An idle loop, blinks and a library of reactions (hello, yay, oops, thinking, sleepy) cut for product and social.
Real-time rig
A lightweight web rig that follows the cursor, answers taps and ships as one embed for your site or app.
Stickers, print & plush
Sticker sheets, packaging poses and a plush spec sheet a factory can actually quote from.
Chapter 03 · a character we made
Meet Mo.
Mo keeps people company while Penny Jar, a budgeting app, crunches their numbers. Scroll on and we will rebuild him from the first doodle.
03 · How a character is made
Stage 1 / 4
Week 1
Sketch
We start with who they are: a bio, a voice, three silhouettes. You pick one and we draw it until it is unmistakable in black and white.
Weeks 2–3
Sculpt
The chosen sketch becomes a clay-grey 3D sculpt. Proportions, eyes and the smile are settled here, before colour can distract anyone.
Week 4
Groom
Fur, felt or vinyl, then colour and light. Every strand is tuned so the character still reads at 48 pixels.
Weeks 5–6
Animate
Idle, blinks, reactions and the rig. Now it follows cursors, giggles when tapped and is ready to ship. Go on, tap him.
04 · Pricing
Pick a size of friend.
Fixed prices, fixed weeks. Bolt here is a Mascot: he answers the door for Kettle, a smart-home app.
Sidekick
3 weeksEUR4,800
A character ready for a first launch.
- Bio, voice and three silhouettes
- Turnaround and 6 expressions
- 3 hero poses as high-res stills
Mascot
6 weeksEUR12,500
A fully groomed 3D character with a life of its own.
- Everything in Sidekick
- 3D sculpt, groom and lighting
- Idle loop and 8 reactions
- Real-time web rig that follows the cursor
Universe
3 monthsfrom EUR29,000
A cast that grows with your product.
- Three or more characters
- Shared world and colour rules
- Animation library and plush spec
Prices exclude VAT. You own the character outright on final payment.
05 · Questions
Before you adopt.
Do we own the character?
Yes. Full copyright transfers to you on final payment, together with the source files, the rig and the brand sheet.
Will it work inside our app, not just the website?
The rig ships as a web embed, and we export loops and sprite sheets for native screens. We brief your developers, too.
What if our mascot shouldn't be cute?
Then it won't be. Grumpy, calm, nerdy, regal: personality is the brief, cuteness is optional.
How many revisions do we get?
Two rounds per stage. Most steering happens in Sketch, where changes are cheap and fast.
Can we stop after the sketch?
Yes. Sketch is billed on its own and the drawings are yours even if you never go to 3D.
06 · Start a character
Tell us who they are.
A few sentences about your product and the character you imagine. We reply within two working days with questions, not a sales deck.